35 SEO Tips That Make Your Website Rank Faster

Whether you are already working, living, or going online, or intending to show it online, you may have heard of a magic term-SEO.

SEO stands for search engine optimization. In the eyes of many people, SEO is considered a manipulative technique that may have an impact on the ranking of a website by search engines.

35 SEO Tips That Make Your Website Rank Faster

Only part of it is correct.

Indeed, if the optimization for different search engines (such as Google, Bing, Yahoo) is done well, it can improve the visibility of the website in the SERP (Search Engine Results Page). However, now SEO is no longer a sneaky technique used to deceive search engines and their users.

In fact, the reason Google frequently updates its algorithms is that it wants to ensure that website owners only implement good SEO practices every day. Appropriate technology can not only help web pages rank higher, but also help people find relevant information easily. In the SEO world, we call it white hat technology.

In other words, SEO is not only here for you-website owners, bloggers, entrepreneurs, but most importantly all users as your potential visitors, followers, satisfied customers, and loyal brand advocates.

Start your SEO adventure

Below we have collected some of the most trusted SEO tips that will help your own online space become more visible and humane in the depth of the Internet.

In order to keep things organized and make you as clear as possible, our list is divided into several parts. (Yes, SEO is a complex and long-term process.) We first make some small and easy-to-implement adjustments that may have a significant impact on the SEO of your website. As we go deeper, you will learn more about SEO, how search engines work, and how to build a reliable SEO strategy.

When implementing these techniques, remember that the best companion in the adventure will be: optimizing the site’s durability and consistency.

Basis of Website Optimization on the page

Note: Nowadays, since Google focuses on other SEO factors (mainly content and link building technology), the way to construct URL addresses, write title tags and meta descriptions, optimize website images, etc. has become less important. However, when learning the basics of SEO, the only way we have to do is to learn good practices.

This is exactly what we are getting to do now.

1. Make your Website Structure Clear, Intuitive, and up-to-date.

The way you organize your website structure and its navigation is critical to SEO and your visitors. Search engines use link structures to find and index pages. If your website is well structured, search engine search engines will be able to easily find and index all pages and subpages.

In addition, intuitive navigation will be effective for your visitors because it will help them find what they want in the shortest time. The "three-click" rule states that all information on the website should be provided to users within three clicks. This is how you should plan.

Page URL

2. Include a main Keyword in the page URL.

The pages in your domain may have been optimized for many different keywords. It is said that the best way is to focus on only one keyword phrase and include it directly in the URL address. Use hyphens (-) rather than (_) in URLs.

3. Use hyphens (-) instead of underscores (_) in the URL.

When you use underscores to separate words in a URL name, Google will read them as one word. This means that the search crawler will treat the_best_seo_practices as "thebestseopractices". That one is ugly, right?

4. Choose a static URL address instead of a dynamic URL address.

There are two sorts of URLs: static and dynamic.

The static URL looks like this:

your-domain-name.com/category/the-best-seo-practices

Dynamic can be like this:

your-domain-name.com/category/?p=028705

Although search engines can easily understand these two URLs, for humans, dynamic URLs are completely illegible.

For example, if you have a WordPress blog, you can see that the default URL address of a particular post is dynamic.

When you click the "Publish" button, WordPress will automatically convert it to a static address. However, it will randomly select keywords from the blog title. As far as SEO is concerned, it is better to edit the URL name yourself, which might be better, as shown above.

5. Keep the URL Short, Descriptive, and Relevant.

Visitors should be able to know all the content of a particular website at a glance. If you choose to edit the URL address yourself, you will not only support keyword optimization but also make it easier for the user to understand what he or she can find on a particular website. In this way, you will make the searcher’s life easier.

The Title tag, meta-description, and ALT attributes

6. Create a cute Title-tag for each page of the Website.

The title tag describes the entire content of your domain. This is a sentence that describes your online space. It will appear in multiple locations, such as SERP, social media, external pages, and browsers (see example below).

It should be short, eye-catching, and original enough to attract the attention of the target audience. Yes, this means you should speak their language and introduce your website in a way that appeals to them.

7. Use meta-descriptions to better showcase your brand.

The meta description is a short paragraph that is displayed under the title tag of the SERP (see the screen above). With meta descriptions, you can introduce your brand before searchers visit your website and actually see the products you offer.

The optimal length of the meta description is between 150-160 characters.

8. Don't forget to use ALT attributes for all images.

Search engines will not read images but will display ALT text. You should use the ALT attribute to help search engines better understand the meaning of the image and what it represents. Of course, it is best to use targeted keyword phrases to describe the images on the web page itself.

Similarly, it is also good to put keywords in the text surrounding the image and make it bold. In this way, the engine crawler will know that this part of the post is especially important to the reader.

No matter which CMS (Content Management System) you use, every time you upload an image, you have the opportunity to optimize it with the appropriate keywords. this is very simple. Here is how to optimize images in WordPress.

Keywords and keyword phrases

9. Find keywords that suit you.

SEO is almost based on keywords. The key to a good SEO strategy is to find out the words that users type in the search bar when looking for sites similar to yours. With a series of relevant keywords on hand, you will reach half of it.

One (and most common) way to conduct keyword research is to use Google Keyword Planner. Anyone with a Google AdWords account can use this free tool, which is also free. After setting up your account and providing more details about the website, you will get a list of keyword suggestions.

Your job is to select the most relevant keyword phrase from the list. However, the popularity of these keywords among users (the average monthly search volume is relatively high) is also important. Finally, they should have medium or low competition (not many websites try to optimize for these keywords).

In theory, this is easy. The tricky part about Google Keyword Planner is that it shows that the estimated number of the average competition is the number of paid ads for that particular keyword. When it comes to organic competition, the results will be completely different.

Therefore, the best way is to use other (usually paid) tools to check actual keyword difficulty indicators.

However, Google Keyword Planner is still a good starting point for keyword research. Here you can learn more about how to use Google Keyword Planner.

10. Mix different types of keywords at the same time.

Basically, there are three main types of keywords: generic keywords, broad match keywords, and long-tail keywords. Each of them attracts some different types and amounts of traffic. The safest and most effective strategy is to mix these types of keywords to get different traffic.

Generic keywords are non-specific and very general terms, such as "content marketing" or "growth hacker". Such terms provide very good traffic, but at the same time, they are not very targeted. Generic keywords are also very competitive.

Broad match keywords usually strike a good balance between traffic and their relevance to the website. They sound like: "Growth hacking of startups" or "content marketing best practices." The traffic brought by these phrases will be better targeted, which means that people who visit will be more likely to become your future customers and followers.

Long-tail keywords are long phrases (perhaps even entire sentences) that people type in the search bar. They will not bring a lot of traffic to your website. However, the visitors they provide you are most likely to become your participating users.

11. Don't forget to include the position in the keyword.

This way, you can optimize your website and business for local search and local customers. For example, if you provide content marketing services and you are based in San Francisco, it is best to let your potential customers know and add obvious keyword phrases such as "San Francisco content marketing services."

12. Put keywords in the title, subtitle, and anchor text.

Not every location on your website will provide the same visibility and SEO features for your keyword phrases. In the structure of the content, the best places to place keywords are the title, subtitles, bold parts in the text, and anchor text (a copy of the description link).

Never choose the use of the word "click here" when describing any link! It will never provide any information about what can be found under a particular link, and you will miss the opportunity to optimize text links.

In this way, you can:

Also, if possible, but the most important keywords in the section names of your website.

13. Place keywords naturally in the entire page content.

They should fit the context. If you do this and fill the content with too many keyword phrases, your page will appear spam and unattractive to users and engine searchers. Keyword stuffing can bring a negative user experience and will definitely hurt your website’s ranking.

14. When optimizing web pages, try to focus on one keyword.

It’s good to use one keyword phrase instead of multiple keyword phrases at once to optimize a webpage. By focusing on one keyword, you can ensure that it gets all the SEO features it can get. Optimize the title and meta tags of the website and its content (title, subtitle, body, link, and image).

15. Optimize all images with appropriate keywords.

Don’t forget to use keyword phrases not only in the entire content of the site but also in the captions. It is also believed that when describing images with ALT attributes, it is best to use words such as "image", "photo", "picture" and keywords of your choice.

16. Once you start performing SEO, please track the effectiveness of all keywords.

If you don't follow the search ranking of your website and don't know how specific keywords will affect your ranking in the SERP, then you'd better stop performing SEO altogether. Website optimization is a long-term process that requires careful tracking of all your efforts. In terms of keywords, you must know which keywords are good for your ranking.

The Content Still Wears the SEO Crown.

17. Only publish high-quality, fresh, and keyword-rich content.

Today, one of the most important SEO factors is the content of the website. If you provide users with useful and actionable information, search engines will make your website rank higher in the SERP. For the best optimization results, you should also update the content as often as possible. In this way, you can keep your website fresh and attract audiences.

18. Pay special attention to the spelling and grammar of the content.

High-quality content means perfect spelling. Indeed, people often misspell the words they type in the search bar. Some less recommended technical suggestions also optimize the site for misspelled keywords so that users who are not good at grammar can easily find it. However, spelling errors and grammatical errors will only damage your website’s ranking.

19. Make sure your content is unique and valuable.

For everyone who runs an online business, making a website stand out in the depth of the Internet is the most difficult task. There is no magic formula that can be applied and will bring sustainable results. However, search engines tend to reward sites that bring real value to their users.

A site with unique and valuable (informative, useful, and understandable) information will get more opportunities in SERP. Search engines rank higher for sites that try to make a difference (a good way of course) and provide people with real value.

20. Prepare content that appeals to your target audience.

Not every content will be interesting to every user there. Your website will appear in front of a random audience from time to time. However, your job is not to please everyone, but to create content that meets customer needs.

Before starting to invest resources in content creation, develop a buyer role. Only publish content that is important to your audience.

Also Read: 11 Killer SEO Tips To Increase Organic Traffic On Blog

21. Plan your content strategy carefully.

Yes, you should develop a strategy for publishing content on your website. Not only should you know exactly what information you want to provide, but you should also know it once. This applies especially if you are running a blog on your website. Start by creating a roadmap for content creation.

22. Make your content easy to read.

On the Internet, people tend to scan text instead of reading it over and over again. Therefore, you should provide a clear structure for each content. Use headings, subheadings, bullets, and bold in the most relevant parts of the copy.

Also, try to make your content more vivid-use pictures, real examples, infographics or videos to better illustrate the information and make your content memorable. Also, don’t forget to put appropriate keywords throughout the content.

23. Deal with all duplicate content on your website

Duplicate content (the same content that appears on multiple unique URLs) is not popular with search engines and may cause a serious decline in website ranking. However, sometimes it is difficult to avoid duplicate content, especially on e-commerce sites where the same product is presented in different sizes and/or colors on the same site.

You can also use 301 redirects to ensure that SEO juice is directed to one website address instead of splitting into multiple pages.

Link Establishment is Important

24. Create a healthy backlink profile for your website.

Inbound links to your website are the second most important SEO factor (after content) and have a major impact on your website ranking. From the first day of developing an SEO strategy for your business, you should plan the link building strategy you want to invest in.

Choosing a trusted and relevant website you wish to receive backlinks from will be a good start.

25. When actively gaining contact, only aim for quality contact.

Only links from high-quality and reliable websites that attract a lot of traffic can have a serious and good impact on your website’s ranking. If an authoritative website links to your website, some "authority" will be transferred to your website.

Search engines begin to trust your website more. And, when they see it as a good source of knowledge, they are also more willing to rank it higher in the SERP.

Remember: In terms of links, content, and SEO, quality is always more important than quantity. A large number of spam links will only harm your ranking, but will not make it rank higher.

26. Don't invest in sponsored links.

It’s best to only focus on authoritative blogs and provide them with real value, rather than paying for spam or promotional articles with backlinks to your website. Such a publication will not bring you too much traffic, nor will it bring you credibility in the eyes of readers.

It is even better if you find a respected blog or media channel from a niche market and showcase your extensive expertise on a specific topic in the form of blog posts, case studies, infographics, presentations, etc.

Actual value generates traffic, followers, engagement, and backlinks. When you provide something valuable, you will get high-quality backlink juice. No money can give you sustainable SEO results and high-quality inbound links like this one.

27. Link to other high-quality websites.

If you link to other websites, you can not only help promote their content but also let others know about your existence. It's that simple. Moreover, if you provide high-quality content, people who share your work with you will also be more willing to promote your website.

The establishment of quality links is more about building relationships than exchanging links.

28. Win connections by helping people

In the SEO world, the currency is a link. When you help others by sharing knowledge, valuable insights, easy-to-implement techniques, and free tools, you will always be rewarded. Users usually feel grateful and need to exchange something for you-they gave the link.

If you decide to spend money on a paid ad campaign, you should not only consider spending it on getting backlinks but actually helping people. There are many charities and non-profit organizations that are looking for sponsors. In return, they will mention you on their website.

The good news is that domains ending in .org (for organization), .edu (for education), .info (for information), .gov (for the government) have higher domain authority than commercial websites, and More trusted by search engines. Getting links from them will give your website a lot of credibilities.

29. Create content that people want to link to.

As mentioned above, if you bring real value to visitors, they will be happy to share it with their friends and family. You don't even need to ask for it. In this way, you will receive "natural" links that search engines like.

30. Build a good relationship with your niche website.

Search engines have really smart algorithms. If you try to get links from unrelated websites (or even websites with reliable quality), you will not receive any link links because search engines will treat it as one of the manipulation methods.

If you spend your time building relationships with niche market sites and companies, so much the better. You can exchange valuable content with your audience and increase backlinks in a safe way.

31. Build your social media profile.

Okay, links from social media are indeed "no follow", which means they will not have a direct impact on your ranking. However, having a brand influence on social media channels can increase traffic to your website and build your reputation overall.

The higher the visibility of your content on social media, the greater the opportunities for people to share content through blog posts, forums, social bookmarking sites, and other channels, which will naturally increase your link profile.

32. Look for the guest blog exchange meeting.

Guest blogs are a popular and fairly safe method of obtaining backlinks. The blogger provides the ability to write articles on another blog on the same niche website. He or she will receive valuable inbound links, and the blog host will receive high-quality content for free.

However, if you want the technology to be useful to you, the only way is to target high-quality blogs that are also related to your site, rather than participating in a general blog exchange network.

33. Don't overwrite guest blogs.

A large number of guest blogs conducted solely for the purpose of linking are considered a violation of Google’s rules. Guest blogs should not only bring value to both parties (blog authors and blog custodians) but also value to users. SEO has always been a long and time-consuming process, but now it is also more about users than site owners.

At the end of the day, ordinary people use search engines every day. If they cannot find relevant information there, they will stop using it and switch to other sources.

34. Monitor the quality of backlink configuration files.

After implementing any SEO technique, you need to monitor your work. As for link building, you should check the results obtained. Not only should you know whether your hard work is rewarding, but you should also make sure that your rankings are not affected by low-quality inbound links.

And don't forget...

35. Understand the impact of your competition on SEO.

Always pay attention to your competitors. Find out which keywords they optimize for their website and monitor their rankings with you. Do it once a day. Check which websites they appear on and what content they post on the blog.

You should get to know all these people and not copy their SEO strategy, but find your own unique way of optimizing your website. In addition, once you know that the strategy will not bring you good sustainable results, don't be afraid to change the strategy.

Last but not least

We hope these tips will be a good start to make your online presence more visible and user-friendly. If you have already embarked on an SEO adventure, you can consider the above tips as a checklist to help you keep your strategy relevant and effective.

If you have any suggestions, want to share other SEO tips, or just want to talk about SEO strategies that are useful to you, please leave us a comment.